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Hitachi Medical
Project
CT Scanner
Industry
Medical Imaging Equipment
Role
Sketching Ideation, Industrial Design, Ergonomic and Human Factors, Prototyping
Embedding Empathy in Medical Equipment
If you've ever had to get an MRI or CT scan, you know how unsettling the massive imaging machines can be. Image the loud noise and feeling of claustrophobia. The Hitachi CT scanner changes this dynamic by tackling both patient anxiety and technical complexity within a smaller footprint.
With a thoughtful approach to design, it feels more like a friendly presence in the room than an intimidating piece of technology. For patients, soft curves and calming aesthetics help ease those pre-scan jitters. For technicians, we transformed complex operations into an intuitive workflow with smartly placed controls, making it easier to install, service, and operate.
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The result is a design that evokes a more ‘approachable’ medical piece of equipment blending technology with an empathetic solution, providing precise imaging while ensuring healthcare providers have confidence and patients feel at ease.
