Topgolf

Transforming Digital-Physical Experiences

Players at Topgolf were missing their best moments. With scoring displays mounted behind them, every shot forced an awkward turn away from the tee line, breaking concentration and disrupting the flow of the game. These weren't just missed shots; they were missed opportunities for high-fives and shared celebrations.

When Topgolf Callaway wanted to enhance player experience and blend digital-physical interaction, I guided a powerhouse team to create a next-generation ball dispenser that changed how players engage with the game. Incorporating display technology, safety features, and modular design principles, we transformed a basic utility into an award-winning centerpiece of the Topgolf experience that keeps players immersed with both their game and each other. 

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By improving both the playing experience and safety, the solution created a seamless way to bring people together for first dates, family game nights, or friendly competitions. Topgolf’s next-gen ball dispenser, made gameplay more intuitive by placing digital content where it felt natural to players, contributing to high revenue growth over the last three years.