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Turbochef + Starbucks
Project
Sota Rapid Cook Oven
Industry
Foodservice Equipment
Role
Designer, User Experience
Baking Café-Quality Freshness
Busy Starbucks customers crave more than just coffee - they want a warm, satisfying bite to complement their daily coffee ritual. But baristas need a solution that’s as efficient as it is intuitive. The Sota Oven, designed as a collaboration between Turbochef and Starbucks, was designed to marry high-speed cooking with a design inspired by the warmth of Starbucks coffeehouses.
From the Colors, Materials, and Finishes to the simplified interface, every detail elevates both function and brand experience. With a simple touch, baristas serve up hot croissants and breakfast treats in seconds, creating an inviting experience that keeps customers coming back.
The Sota Oven redefined Starbucks’ food service, increasing customer satisfaction and revenue by adding fresh, high-quality bakery-style food that pairs perfectly with their drinks.
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For over a decade, the Sota Oven continues to prove its lasting impact in Starbucks locations worldwide, seamlessly supporting baristas and enhancing everyday experiences.
